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Kids Size Chart

  • My Role: UX Designer, UX Researcher
  • Client: Vans (in-house)

The Ecommerce team came to me and said a lot of people are asking customer service “what size should I buy?” when purchasing kids clothing. They asked for a “kids size finder” but I conducted research first. I asked parents how they shop for kids clothing and watching them select sizes online both within vans.com and with competitors. This lead to a super simple solution – I decided to put the question people were asking directly under the size selection. That showed a chart that started with age first and generated the size details. This tool is now being used around the entire site and has outperformed third-party competitor tools.