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Vans MoMA

  • My Role: Lead Designer: UX + Digital Art Direction
  • Team: MoMA Executive Team, Illustrator, Developers (2)
  • Clients: Vans (in-house) and MoMA (collaboration partners)

In early 2020, I was chosen to lead one of the biggest collaboration projects for Vans. The project was originally set to launch in the Summer, but with COVID-19 closing museums worldwide, the Museum of Modern Art team asked to change the project scope to be more “interactive and immersive.” I decided to bring the art to people through a digital gallery. In addition, I wanted to create a game-like experience where users can be the artist.
Web development (landing page) by: Christian C.
Web development (game/canvas) by: Jason D.
Art direction (photography) by: Mohammad A.