I led the 0-to-1 launch of the checkout experience for software upgrades in the Rivian app.

Rivain Software Upgrades

The first cross-platform checkout experience.

Rivain Software Upgrades

The first cross-platform checkout experience.

Rivain Software Upgrades

The first cross-platform checkout experience.

Rivain Software Upgrades

The first cross-platform checkout experience.

My role

Product design (app, web)

End-to-end design (app, web)

Team

Copywriters
Product Manager
Product designer (in-vehicle)
Front-End Engineers
Back-End Engineers

Copywriters
Product Manager
Product Designer (in-vehicle)
Illustrator
Design Systems Designers

Front-End Engineers
Back-End Engineers

Stakeholders

Director, UX Digital Design
Associate Creative Director, Commerce
Chief Software Officer
Chief Design Officer

Background

As Rivian's in-vehicle software team explored the idea of offering software upgrades to the vehicles, we needed a way to explore and buy on the mobile app and in the vehicle.

Goals

  • Design a 0-1 cross-platform experience for owners to see available upgrades and buy them.

  • This place should also serve as a place to manage purchased upgrade subscriptions.

Discovery

Find clarity in ambiguity

We were asked to begin designing the experience before the actual softwares were finalized. This meant that we were designing in a sea of ambiguity and had to ask hard questions to our software leadership team. I started by outlining what we know (from data and users) and what we don't know and need answers to.

Explorations

Design explorations

Content blocking

Because there was so much we didn't know, I explored a content blocking diagram to outline all the pieces users would expect in the experience. This also helped with information architecture.

Outline cross-platform journey

Consistentcy

In this step, I mapped out the user flow across all relevant platforms to ensure a seamless experience. By outlining key interactions and transitions, I identify opportunities to optimize usability and maintain coherence throughout the product ecosystem.

Final concept

The results ✨

Creating a flexible, future-proof experience allowed the business to change and add more subscriptions. The experience was consistent cross platform: web, app and in-vehicle.